1. Licensing and Transparency
We check whether the site clearly states its licensing authority and whether the business details are readable and consistent. Offshore licensing is not the same as UK licensing, so transparency matters more, not less.
2. Payout Speed and Payout Behaviour
We care about how payouts behave, not just marketing claims. We look at whether withdrawals are automated for crypto, whether fiat withdrawals are routinely delayed, and whether limits are reasonable for real bettors.
3. In-Play Stability
We test in-play during busy moments. If the bet slip errors constantly, markets suspend too aggressively, or odds lag behind match flow, that site scores poorly.
4. Odds Value and Margin
We compare pricing on common markets. A site can look great until you realise the margin is inflated. We rate higher when pricing is competitive and consistent across popular sports.
5. Terms That Affect Withdrawals
We read rules that bettors actually feel: bonus max-bet limits, excluded bet types, minimum odds rules, settlement rules on voids, and when verification triggers. These details decide whether you withdraw smoothly or get stuck.
6. Customer Support Quality
We test live chat at different times and ask questions that reveal competence. A good agent can explain why something happened and what will happen next. A bad agent copies scripts and wastes your time.
7. Safety Tools
We rate higher when a site offers deposit limits, timeouts, and self-exclusion options that you can activate yourself. Offshore access means you must manage your own guardrails.